n      Gain Access to Experienced Marketing Professionals

o       Robust experience in strategy, print, digital, broadcast

o       Proven track record in marketing strategy…and execution

o       Supplement, reinforce or extend capabilities of less seasoned in-house team

o       Enhanced marketing expertise
(for firms where marketing is not a core competency of current leadership)

n      Engage appropriate resources on an as needed basis:

o       Strategic Planning for maximum efficiency and effectiveness
(development of a tailored plan that incorporates market segmentation,
targeting, positioning, publicity, brand management expertise, budgeting
and campaign timing and measurement )

o       Design and Copywriting Talent

o       Public Relations (planning and execution)

o       Direct Marketing

o       Advertising

o       Interactive

n      Maximize budget --
100% of marketing budget goes to campaign planning and execution

o       No overhead – salary, insurance and other benefits

o       Results are more easily tracked